Early Marketing Maturity Accelerator

EMMA measures the effort of building healthy marketing
in B2B IT industry companies above series A funding.

All this through a fast, automated, and cost efficient online tool.

What you get

EMMA essentials

Ten fundamental questions to go through your marketing efficiency in delivering growth.
You will get an overview of your marketing maturity based on B2B IT benchmark of key performance indicators and digital marketing best practices.
This assessment is free to use!

EMMA diagnostic

A full spectrum analysis of your marketing, using the classic framework People, Process and Technology, to which we added a focus on the interface marketing/business.
We deliver a detailed diagnostic including a list of tasks to be done and an estimate on cost & time.
So you can build a healthy and efficient marketing.

EMMA accelerate

Post diagnostic, we partner with your agency (or we connect you with one) and we guide & assist you in building strong and efficient marketing.
Through optimal architecture, strategy & actions, we will make sure your marketing unit delivers growth and revenue.

How we work

We Audit

We Audit

We scan the company's marketing and create a tailor made action plan with timelines, costs estimate and key performance indicators.
So you know where you're going.

We Build

We Build

We sync marketing with sales objectives and we build strong, powerful and inter-connected marketing channels.
So that marketing delivers growth. Now.

We Test

We Test

Now you have a good marketing engine, we perform a running-up of all marketing activities.
So you have a portfolio of solid plug-n-play marketing activities.

About Canablava: 20 years experience in marketing architecture.




EMMA is Powered by Canablava.
Canablava is a consulting firm established in Stockholm since 2012 helping companies in their digitalisation journey.
We’ve been working for the past twenty years in France, UK, India, Romania and in Scandinavia, within ad agencies, start-ups and large enterprises.
This mix of experience gave us a genuine 360º way to look at a company’s marketing and allow us to transform data into insights, insights into actions, and actions into optimisation.
And from Tieto to IBM, from the Ogilvy Group to Lenovo, we are proud to have helped prestigious companies to create, innovate and grow faster.

Find us at canablava.com

Contact us